Arctic Coffee

This was a direct to client project which was amazingly good fun. So wonderful to work directly with the client sometimes and this was one of those times. This was their first foray into TV advertising and Arctic Coffee were a joy to work with. Much like the ASA job, the lockdown challenge was to create a creative and engaging piece of work while minimising risk. We came up with the creative and utilised stock footage which mirrored a (hopefully) funny script, to create a cohesive piece. The voice over from Stephen Alan-Yorke was absolutely perfect and really holds it all together. We created the CG packs at the end and composited them into another stock shot while giving them a stop frame vibe in their appearance along with some sound design which we also did…. So.. Creative, tick, Direct, tick, Produce, tick, Edit, tick, Post production, tick, Sound design, tick, Arborist, tick (only kidding, we’re awful with plants)

Creative: WE/Framework

Director: WE

Producer: WE

Voice Over: Stephen Alan Yorke

Edit/Post Production: Hack & Mash