There’s a few clients over the years that we’ve been incredibly lucky to work with over a series of campaigns and years, seeing them grow and evolve and in some small part hopefully helping with that growth. NewDay is one such client and we’re hugely grateful to them for working with us again. This is our third commercial we’ve Directed for them through the fantastically creative bunch at venturethree and our production partner Framework. As an evolution on the hero animated Aqua card character from the previous commercials, we now also have its presence in the form of the Aqua glow that visualises how Aqua is there to support and empower customers throughout their day. We worked with some of our favourite crew again including the always superb Franklin Dow as DOP and Adelaide Turnbull as Art Director. All Post production and grading done by our good friends and sister company wash. Creative - Victorian Plumbing/WE
Director - WE (Jon Evans & Tim Wetherall)
Production Company - Framework
Producer - Tim Wetherall
Shoot Producer - Yvette Farmer
Art Director/Stylist - Adelaide Turnbull
Lead VFX - Jon Evans