Old school cinematic techniques in full effect on this one! All the scenes were shot to encapsulate classic cinema. Romantic, Crime, Horror etc. At the crescendo of each each scene a surprising and sometimes surreal event is revealed. This was hugely enjoyable to film as we got to shoot against projected backgrounds and have fun with art department and costume. Basically all the post done on set like it was in yesteryear, none of that fancy green screen malarky….. Here is a small selection of the 25 Sponsorship Idents that we had the pleasure to direct for Casumo through Arthur and Martha.
Agency/Production Company: Arthur & Martha
DOP: Franklin Dow