HSBC/British Cycling

Its as easy as riding a bike….. well not for the kids who haven’t done it yet! These spots explore the ridiculousness of what parents could do to ensure the safety of their little sweethearts and how there is another way! WE directed these great little spots through JWT London for HSBC / British Cycling new campaign ‘Ready Set Ride’. Their new website helps guide parents to help them teach their kids how to cycle.

Client: HSBC/British Cycling

Agency: JWT

Production Company: Hoi Polloi

Director : WE (Tim Wetherall & Jon Evans)

DOP: Andrew Flemming

Producer: Pete Shuttleworth

Lead VFX: Jon Evans